WHO
WE ARE

We believe food can be both tasty and healthy.

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We import and distribute healthy drinks and Food.

We are ​concentrated on premium and tasty products with healthy orientation: no added sugar, organic, 100% natural, vegan, and gluten free.

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In the drink section, we import: natural juices both organic and conventional, organic Kombucha drinks, organic shots, matcha drinks, ciders and more.

Some, under our brand 'Real' and some with international brands.

In the food section, we import: premium deli products like: grissini, olives, cookies, jams, spreads and more.

Some, under our brand 'The-Deli' and some with international brands.

We sell to more than 800 POS including all of the organic/health/bio stores as well as the majority of the premium to-go locations.

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We are a private owned company established at 2007.

We are located in Holon (near Tel-aviv) at the ​center of Israel.

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Our team is ​highly experienced with handling all issues related to import approvals, Israeli health ministry, private label products, handling kosher supervision, labels, packaging, and logistics.